KLG Systel Limited is coming up with power efficient solutions to overcome energy crisis. The company's recently launched web-based solution Connectgaia was one such attempt in that direction. Connectgaia is an economical web- based solution to measure, visualise, control and save electricity consumption. It is a combination of hardware and software which enables users to log onto their accounts and get a fair idea on their electricity usage.

After launching Connectgaia in India, KLG Systel plans to take this solution to other countries like US, Europe, China and other South East Asian countries. In an attempt to expand this particular business venture, KLG Systel recently deployed CRM 5.0 from SAP.

Faster response time

The company was on the lookout for a CRM solution to improve the response time to its cutomers. The top level management also wanted to access the customer interaction process in order to have an edge in the overall business. This prompted the company to systematise the whole process from the very beginning so that with the growth in business, it doesn’t suffer in the long run.

Informs Sumit Goel, GM, KLG Systel Limited, “Keeping in mind the preliminary responses we had received from customers about this particular solution, it was very much essential to deploy a robust CRM solution. While launching this particular solution, we had kept in mind to systematise every process from our side so that we don’t face any problem in the future with the expansion in our business.”

SAP scores over others

After evaluating other vendors in the CRM space, the company decided to implement SAP CRM 5.0. According to Goel, “The evaluation process was a smooth one. Though we evaluated CRM solutions from other vendors, the flexibility, robustness and best practice of SAP solution scored over others.”

No implemenation partner was involved in the process and the solution was deployed by the SAP group along with the KLG team, in around two months time. KLG Systel took licenses for sales, marketing, order and service management from SAP and later decided to subdivide these modules into smaller ones. 

The company has integrated its 15 offices across India and is now in the process of expanding it to the other 3 offices.

Building an ecosystem for business growth

The whole automation process has helped KLG's internal staff in terms of reduction in manual work and easy work flow. Managing data has become more efficient for the Connectgaia team. It has also given a tremendous boost to the sales force at KLG. The system now provides complete details on the interactions between sales personnel and prospective customers along with the status of sales leads. Customers can also avail of information on their order, purchase and service supports.

Goel opines, “The ROI is not important for us. The business transformation process has helped us to focus on our business opportunities. Since the time of the deployment, we have got overwhelming responses from customers across verticals.”

KLG has also deployed ERP from SAP and is integrating the entire ERP with its CRM applications. KLG is planning to get another 75 licenses for its international operations. The company is also planning to integrate other business critical applications in the near future and is also working with IBM in the SOA area to provide extensive support to its customers.