Microsoft India has launched its global ‘Office Ready’ initiative in India, which is a part of the post launch go-to-market strategy for 2007 Microsoft Office.

The initiative is aimed at enabling partners enjoy a simplified licensing policy, reduce inventory management and support cost; and offering more opportunities to sell products and services profitably.

The Office Ready initiative claims to make it easier for partners to sell Microsoft Office suites with a new PC. System builders can purchase Microsoft Office Medialess license kits from distributors and OEMs, install the Office Ready image on their PCs and sell them with a 60-day trial of Microsoft Office Professional 2007 to the customers.

According to Pankaj Ukey, Office System- Product lead, Microsoft India, “The launch of this initiative marks a significant step forward in our go-to market strategy in India. By launching the Office Ready initiative, our endeavour is to enable more and more customers experience this revolutionary product and simplify software distribution by the partner community. This initiative will allow our partners to sell PCs with pre-installed trial version of original Office; cutting down their inventory and support cost significantly resulting in increased profitability.”

Microsoft has a partnership with four OEMs including HP, Lenovo, Acer and Toshiba for ‘Office Ready’.