RCom, HDFC Bank Launch mPay Virtual Credit Card
By:
Biztech2 Staff
| Feb 19,2008
Reliance Communications and HDFC Bank have come together to offer Reliance mPay - a virtual credit card for Reliance Mobile users across India.
The Reliance mPay credit card with HDFC Bank is virtual in nature and no physical plastic will be issued. It will be available to Reliance Mobile users who are using HDFC Bank credit cards. The Reliance mPay credit card can be used at any merchant establishment that accepts payment via Reliance mPay. The Bank will authenticate all the information with RCom, which will be used to initiate and authorise all the payments using the customer’s mobile handset. Thus, there is no card number, Card Verification Value (CVV) or Expiry Date, which the customer has to enter with Reliance mPay service.
Announcing the launch of Reliance mPay, Rahul Bhagat, Country Head - Retail Liabilities, Marketing & Direct Banking Channels, HDFC Bank said, “I am pleased to announce the launch of India's first Virtual Credit Card on Reliance Mobile phone. An HDFC Bank customers can now shop using his Reliance Mobile and make payment without disclosing details of his credit card.”
Speaking on the occasion, Mahesh Prasad, President, Applications, Solutions and Content Group, Reliance Communications said, “We are very pleased to partner with HDFC Bank, to provide our subscribers with this first of its kind offer. We are very excited that all Reliance Mobile Customers can participate in the Mobile Credit Card evolution. This is another step towards making money transfer, mobile commerce a reality in India.”
Reliance mPay services will offer Reliance Mobile post paid bill payment, pre-paid top-up, and payment of electricity bills and will be extended to allow the customer to book movie tickets, travel tickets, merchant payments at shops, restaurants, shopping on the Internet, etc.
The Reliance mPay credit card with HDFC Bank is virtual in nature and no physical plastic will be issued. It will be available to Reliance Mobile users who are using HDFC Bank credit cards. The Reliance mPay credit card can be used at any merchant establishment that accepts payment via Reliance mPay. The Bank will authenticate all the information with RCom, which will be used to initiate and authorise all the payments using the customer’s mobile handset. Thus, there is no card number, Card Verification Value (CVV) or Expiry Date, which the customer has to enter with Reliance mPay service.
Announcing the launch of Reliance mPay, Rahul Bhagat, Country Head - Retail Liabilities, Marketing & Direct Banking Channels, HDFC Bank said, “I am pleased to announce the launch of India's first Virtual Credit Card on Reliance Mobile phone. An HDFC Bank customers can now shop using his Reliance Mobile and make payment without disclosing details of his credit card.”
Speaking on the occasion, Mahesh Prasad, President, Applications, Solutions and Content Group, Reliance Communications said, “We are very pleased to partner with HDFC Bank, to provide our subscribers with this first of its kind offer. We are very excited that all Reliance Mobile Customers can participate in the Mobile Credit Card evolution. This is another step towards making money transfer, mobile commerce a reality in India.”
Reliance mPay services will offer Reliance Mobile post paid bill payment, pre-paid top-up, and payment of electricity bills and will be extended to allow the customer to book movie tickets, travel tickets, merchant payments at shops, restaurants, shopping on the Internet, etc.
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chinmay @ Feb 19,2008
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