Aladdin Knowledge Systems, an information security provider has announced the availability of the HASP SRM Report Generator, a new tool for software vendors to analyse product activation licensing and order-entry data, enhancing strategic business models and customer care.

The HASP SRM Report Generator connects to the HASP SRM Business Studio, allowing software vendors to produce reports containing valuable information that increases efficiency and improves business strategy. The company release claimed that the Aladdin HASP SRM Report Generator, which features an easy-to-use wizard-based interface, allows users to choose from 17 standard reports, including total activations by date, trial licenses and orders about to expire and individual user activity history.

HASP SRM sales data can be linked directly to marketing and sales initiatives, giving software vendors feedback on the success of specific campaigns and showing customer response rates to different messages. The Aladdin HASP SRM Report Generator offers intelligence for improved account management and tracking, allowing businesses to see trends across users, view growth by customer, or groups of customers with specific demographics.

Connecting directly to the Business Studio Server, the Aladdin HASP SRM Report Generator produces reports in Comma Separated Values (.csv) format based on SQL queries so they are easily viewed and analysed in an Excel spreadsheet.

"This tool furthers the evolution of HASP SRM into a comprehensive solution that manages the business lifecycle of software products," said Laila Arad-Allan, vice president of software DRM at Aladdin Knowledge Systems. "This new tool is designed specifically for corporate management who need to know who is buying their software, how it is being purchased and used, and whether there is untapped potential. This is a vital business tool that provides the infrastructure for turning prospects into actual buyers and to growing sales from existing customers."

The Aladdin HASP SRM Report Generator works in conjunction with the Aladdin HASP SRM Business Studio Server v2.50 and v3.10, and is available for use on the Microsoft Windows 32-bit operating system.