According to Gartner, India is the fastest growing Business Intelligence (BI) Platforms market in Asia (including Japan), posting a growth of 35.6% in 2005-06. BI platforms revenues in India grew from $12.1 million in 2005 to reach $16.4 million in 2006.
In APAC (including Japan), the BI platforms market grew at 16% in 2005 to reach $491.8 million in 2006.
According to Bhavish Sood, principal research analyst, Gartner, “Enterprise agility is a high-priority goal for enterprises in 2007, but BI's overall impact on business is poorly understood and BI is still considered as ‘nice to have’ in India.”
Since India is currently in the implementation wave of business applications platforms like ERP, CRM, and SCM, the demand for BI platforms will continue to rise.
BI priorities in India vary both by the vertical and size of the enterprise. Selection of BI platforms is a key activity carried out by enterprises as part of their BI initiatives with a granular focus on the technical platform capabilities.
The growth of BI in India is also being driven by standardisation, regulatory compliance and new laws like the Right to Information Act.
Despite the growing economy, and the apparent need for BI, the Indian BI market is less than 4% of the total APAC (including Japan) market.
Sood explains, “Qualitative benefits, such as better insights and better decisions can be difficult to measure and place in a return-on-investment model. This makes further expansion of investments harder to justify in numerical terms, posing problems for both business users as well as the CIO approaching the CFO and/or management.
“Secondly, building BI infrastructure is only one part of the overall problem. Getting employees and executives to use that infrastructure is a cumbersome exercise and often leads to under utilisation of the BI infrastructure and slower growth opportunities,” concludes Sood.