SafeNet has announced the launch of its MediaSentry Business Intelligence (BI) services portfolio which features direct measurement of user activity across peer-to-peer (P2P) networks globally.

The BI Direct Measurement service enables content owners and online advertisers to achieve visibility into P2P networks. Customers will now be able to monitor, track, and understand user behaviour and consumption on global P2P networks.

BI Direct Measurement claims to continually capture all download activity for a chosen piece of digital content in real-time. Thus, visibility into how and when content is propagating globally across networks increases. According to Deepak Prasad, vice-president, Global Outsourcing, SafeNet Infotech, "Valuable download metrics including total quantity of files available, time of day, geography, version, download duration and success rates enable content owners to further assess consumer interest and content demand as well as quantify the impact of digital piracy."

According to John Desmond, vice president, MediaSentry Services, SafeNet, "Our goal is to provide the insight customers need to effectively protect their most valued digital assets while also finding ways to turn these growing communities into lucrative marketing, advertising, and distribution channels. BI Direct Measurement delivers this insight thus enabling our customers to develop forward-thinking distribution strategies which offer consumers attractive and compelling alternatives to pirated materials online."