Experian announced that it has joined a new marketing partner programme from Oracle.

The Oracle Marketing Ecosystem Partnership for marketing agencies will see Experian's Integrated Marketing division and Oracle collaborating on Oracle CRM solutions for clients in EMEA.

John Sharman, sales partner for Experian's Integrated Marketing division, said, "This programme will enable us to both introduce new marketing capabilities to Oracle CRM clients operating in Europe, the Middle East and Africa.  It signals a major milestone in our route to market strategy and it's being endorsed by Oracle, a world-leader in enterprise software."

"By leveraging Oracle's unparalleled value proposition and Experian's world-class marketing technology and data, this is a fantastic opportunity to add even greater value for users of Oracle CRM solutions," said Loic Le Guisquet, SVP, CRM Applications, Oracle EMEA.