Microsoft Corp. has announced the general availability of Microsoft Dynamics CRM Online, an on-demand customer relationship management service hosted and managed by Microsoft. The new internet service delivers a full suite of marketing, sales and service capabilities through a Web browser or directly into Microsoft Office and Outlook.

As mentioned in the official release, it provides ‘instant-on’ access to businesses that want a full-featured CRM solution with no IT infrastructure investment or setup required.

"At Microsoft, we’re revolutionising how companies deploy marketing, sales and service solutions to users within their organisation," said Brad Wilson, general manager of Microsoft Dynamics CRM at Microsoft. "Microsoft Dynamics CRM delivers the power of choice to customers, with a familiar and productive user experience and a multitenant platform that enables fast on-premise implementations or ‘instant-on’ deployments over the Internet."

The new service delivers marketing, sales and service information within a native Microsoft Office experience, integrated with the desktop tools that employees already use every day, enabling businesses to ramp up end-user adoption and productivity rapidly.