Sun Microsystems, in collaboration with APC-MGE, Advanced Micro Devices (AMD), Hitachi Data Systems and Wipro Infotech has announced a new eco consortium to address the growing issues of limited power, space, and energy, in a climate of increasing demand for performance and utilisation. The consortium is part of Sun Microsystems’ new Eco Innovation Initiative designed to enable customers to tackle the datacentre eco issues of cost savings and energy efficiency.

The alliance will edify customers on technology infrastructure, practices and methodologies that can help them cut costs, use less space, improve performance and efficiency and “green” their business on their own.

APC -MGE will provide know-how of datacentre infrastructure architecture as a potential solution to address power and cooling issues, wherein AMD will offer its energy efficient computing technologies which will help customers reduce business energy costs.

Hitachi’s green storage solutions deliver improved utilisation of storage assets, which reduce power consumption and improve IT efficiencies within the data centre. Wipro’s experience in system integration and consulting will provide customers options of scalability in the same footprint and help translate technology into business solutions.

Sun Microsystems also publicly unveiled an active, new datacentre in Bangalore. Put into operation in February of this year, this datacentre along with two others Sun built in Santa Clara, California and in Blackwater, UK, was built using next-generation energy efficient systems, power and cooling.

Speaking at the launch, Mike Douglas, head- Field Marketing, Sun Microsystems said, “The Eco Innovation Initiative reinforces Sun’s track record of innovating around Eco design points and also emphasises the expertise and best practices we've developed as a result of consolidating worldwide datacentres and investing in eco responsibility.”