Sybase 365, a provider of mobile messaging services has teamed with Agence France-Presse (AFP), a global news agency, to deliver global news content to users of Sybase 365 AvantGo.

Continuing its commitment to enable users to choose what they want to read, when they want to read it, Sybase 365’s collaboration with AFP will put global news from an established news agency on any mobile device at no additional charge to the end-user.

"There's no question mobile devices continue to play an increasingly important role in keeping consumers connected to the news, information and people they care about," said Gilles Tarot, marketing director for AFP in North America. "Ensuring our readership has access to our global news content in the manner that best suits their needs – be it in print, online or mobile through AvantGo – was the next logical step for us."

"The continued expansion of news content on AvantGo is a win-win situation — allowing consumers greater choice in content, and content providers a wider distribution channel," said Michael Kurtzman, managing director of mobile advertising for Sybase 365. "For added flexibility, we're making the AFP channel available in both a browser format and downloadable client — allowing users to view news in an online or offline format."

Sybase 365 AvantGo provides media content partners and advertisers with a turnkey, ad-funded mobile distribution solution without the cost of building an initial mobile audience or advertiser network, and provides advertisers with reach into a highly desirable mobile audience. Providing over 800 media sources for users to choose from — ranging from niche hobby magazines to blogs and breaking global news, AvantGo aims to be the largest provider of Web content for mobile devices.