Bharti Airtel has launched Airtel digital TV, its Direct To Home (DTH) Satellite TV service. This service will be available to customers through 21,000 retail points including Airtel Relationship Centres in 62 cities across the country starting October 9, 2008.

Manoj Kohli, CEO and Jt MD, Bharti Airtel, said, "Today, we are starting a new chapter in our journey, one that adds a new dimension to our existing product portfolio and is a major step towards transforming Airtel from just a telecom brand to a lifestyle enabler. The launch of Airtel digital TV is the culmination of our three screens strategy, which is to be present across mobile phone, computer and TV screens."

Atul Bindal, president - Telemedia Services, Bharti Airtel, added, "We believe that the Indian DTH segment offers immense growth potential for going forward. With Airtel’s strong brand equity and wide distribution network, we are well placed to enter this segment."

Airtel digital TV uses the latest MPEG4 standard with DVB S2 technology, which translates into good picture clarity and consistent audio quality for the customer. This technology also enables delivery of complex interactive content and is High Definition ready. Also, Airtel digital TV uses 20 percent larger dish antenna that offers better performance during rain.