IBM has announced a series of new programmes and incentives aimed at helping IBM Business Partners expand their reach by leveraging growth opportunities in existing and emerging markets that include key industry areas such as security, medical, health care, digital video and the life sciences.

Among the programmes are new Business Partner incentives to help fuel growth in the $250 billion mid-market segment, by selling IBM systems and storage solutions to midsized clients.

IBM also introduced a programme to enable IBM Business Partners to sell IBM systems and storage to resellers who market embedded solutions that address client needs in such specialty areas as next-generation networks, as well as two global initiatives designed to make it easier for IBM Business Partners to export unique solutions and aggregate approved certification resources across international borders.