Meritus, a KPO has introduced Promo+, a business tool to help marketing-focused companies plan, evaluate, and optimise promotional activities.

The solution can be customised to meet client needs across a large variety of categories, markets, and channels. It targets marketing-focused companies in the retail, FCMG, and CPG markets.

According to Balasubramanium Venkitachalam, CEO of Meritus, "Companies often face numerous challenges when trying to measure the impact of their promotional activities. They want to know what combination of offer type, offer value, offer duration, promotion intervals, and how the time period of the promotion will enable them to yield the best results."

"The suite will help companies address this while ensuring that their specific requirements are met," he further stated.