Moser Baer has tied up with neoteric infomatique to distribute Moser Baer’s product line of optical disc drives (ODD), USB drives, TFT monitors, ext. hard drives and memory cards in India.

Announcing the partnership, Sudip De, assistant general manager, Domestic Marketing, Moser Baer, said, “Moser Baer has a clear focus to become a leader in the IT hardware and peripheral space. We have chosen neoteric to partner us in our endeavour. We look to neoteric’s distribution expertise and market reach to help us achieve this.”

Sanjay Zadoo, vice president, Sales and Marketing, neoteric infomatique, averred, “With our understanding of PC components and peripheral business combined with the strength that we have in terms of geographical reach across India, we plan to take this business to new heights.”