Serena Software has announced that it has launched Serena Mashup Exchange, an online marketplace to accelerate the creation and use of Business Mashups. Business users and internal IT departments as well as consulting and channel partners will be able to find, buy, and sell pre-packaged Mashups, Web services, and professional services—without incurring any fees or commissions from Serena.

As mentioned in the official release, Serena Mashup Exchange enables users to create on-demand communities around software offerings or practice areas so they find the Mashups and resources they need. Companies can create private MicroExchanges for secured internal interchange between IT and business units; for example, IT can help business users by publishing Mashup-enabled access to an internal SAP system in a secured, private MicroExchange. Companies can also create open communities for public access for debate, collaboration, and crowd-sourcing. By using HiveLive’s LiveConnect Community Platform, Serena can allow its customers to build virtually any combination of private or public MicroExchange.

"Serena Mashup Exchange encourages innovation and collaboration among business users to solve everyday business problems, while also ensuring that IT governance standards are upheld," said René Bonvanie, SVP, Global Marketing, Partnerships and Online Services, Serena Software.