Serena Software has released a new version of Serena(R) Mashup Composer that lets users simply drag and drop widgets, RSS feeds, Flash components and more into their Business Mashups. The resulting Rich Interface Mashups (RIMs) show that consumer data and social graphs are finally finding their niche in theworkplace.

This mashup can be reused for other meetings. It is a visual representation that stays the same while the data is dynamic and changes according to specific user needs (like which customer the rep is visiting in which city, in the scenario above).

"Consumer data, widgets, social graphs and mashups have finally found a legitimate purpose in the enterprise," said Rene Bonvanie, SVP, Global Marketing, Partnerships and Online Services, Serena Software. "With Serena Mashup Composer, any data from any source – whether it has SOA hooks or not – is now mashable. We're entering a brave new work world where individuals are empowered to create new business applications that work for them and that make their lives easier."

As mentioned in the press release, Serena Mashup Composer will consume and mix any kind of widget or Rich Internet Application (RIA), including: Adobe Flash, Amazon Search, Flickr, Microsoft Silverlight, RSS feeds, YouTube, any of the 30,000 Google Gadgets (such as calendars and maps), and more.

These can be mashed with business processes and data from internal applications (such as salesforce.com, Siebel, Oracle, and more) and any Web-based services to create Rich Interface Mashups that can be delivered on demand with a single click.