German media group, earth television network (earthTV) has entered into a representational agreement with Indian media house, Mediascope to develop earthTV’s business within India.
 
The collaboration is aimed at developing a network of earthTV’s cameras across India, and using this network to generate LIVE TV programming that will air earthTV’s partner broadcasters around the world.
 
According to Marzban Patel, CMD, Mediascope Publicitas, "We are truly delighted at having won the contract to represent earthTV in India. earthTV is a unique and innovative program that airs on a constantly expanding list of leading news channels across the world."
 
Thomas Hohenacker, president, earthTV, added, "The tie-up gives us the opportunity to partner with the market leader to develop earthTV’s presence across India, to develop a network of cameras across India, and to broadcast the best of India to the rest of the world, LIVE, every day."

earthTV has also set up its first camera in India, located at Udaipur, with video broadcasts around the world on more than 40 TV networks.