Mediaware Infotech has released AMW, a software module, which takes care of all the needs of a MarcCom department of any corporate brand marketer, from budgets to bill passing, along with online M.I.S.

"AMW starts with micro-budgeting for advertising, media and promotions, accepts media plans and estimates data directly from advertising and media agencies. It allows MarCom Managers to approve estimates online - subject to availability of budgets," said Laxmikant Kulkarni, Manager, AMW Group.

"AMW accepts third party advertising monitoring data. With the dual purpose of cross checking agency's as-executed schedule as well as expediting the bill passing process. It reports mismatches in a statistical format. AMW also generates the Purchase Voucher for the Accounts department. This can also be integrated with the Accounting Module used by the corporate."

Concluded Deepak Chheda, Vice President, Mediaware Infotech "By including "below-the-line" activities, AMW automates and captures the entire data pertaining to advertising, media and promotions activities. Also available is a module to enter brand sales data for the corresponding period. All this results in rich online reporting for Brand Managers, Marketing Heads and CEOs."