Amadeus, a global technology and distribution partner to the travel industry, has announced that Deccan will now be able to market and sell all its flights on the Amadeus system. Travel agents will have access to all Deccan availability and fare classes.

This partnership makes Amadeus the first GDS in the Indian travel market to have fully integrated Deccan into the GDS booking procedure making it available on the main screen to compete alongside Full Service Carriers, which means travel agents using the Amadeus booking platform do not have to change their established practices to book Deccan. This will save time for agents, improve their productivity and expand Deccan’s offerings of affordable fares and value added facilities to millions of travellers.

Ramki Sundaram, Officiating CEO at Deccan said: “Given the inherent dynamism of the Indian market, we believe aggressive technology adoption is imperative for airlines focused on staying ahead of the growth curve. We have constantly endeavoured to move up the value chain with respect to distribution channels. Our adoption of Amadeus solutions will improve our distribution network while making available differentiated services to our widening consumer base."

David Brett, President, Amadeus Asia Pacific, said: “The LCC market accounts for 12 percent of all flights and all seats within Asia-Pacific. In India the LCC sector is thriving, and as per Centre for Asia Pacific Aviation’s (CAPA) Outlook report 2007, it is expected to achieve a market share of 70 percent by 2010 – one of the highest in the world. To maximise the possibilities of such a lucrative market, Deccan can now use Amadeus' system to reach thousands of existing and potential travellers through its multi-channel network, giving Deccan customers greater choice.”

Ankur Bhatia, Managing Director, Amadeus India, said the low-cost model that Deccan has perfected is ideally designed for markets such as India, which has a rapidly emerging but highly price sensitive middle class.