McAfee To Secure Web Experience
By:
Biztech2 Staff
| May 09,2008
McAfee has announced new services that will create a more secure Internet experience for millions of consumers. McAfee Secure Search Service, to be launched this summer, will deliver one of the safest online search experiences for consumers by eliminating risky sites from search results. McAfee Secure for Web Sites combines rigorous security testing, business practice review, Payment Card Industry (PCI) compliance certification and ongoing vulnerability evaluation for website owners and online retailers. Web sites that pass the certification process will be able to display a McAfee Secure trust mark, giving consumers and businesses confidence about transacting online.
The McAfee Secure Search Service
With almost eight billion risky sites served in search results every month across major search engines, using McAfee Secure Search consumers will now be able to avoid malicious sites that take advantage of security holes in the browser ("browser exploits"); downloads that contain spyware, viruses, or adware; phishing sites that attempt to trick users into giving critical personal and financial information; sites that display aggressive pop-up windows or change the browser's default settings without consent and websites that send high-volumes of e-mail.
"The McAfee Secure Search Service and McAfee Secure for Websites are important extensions to our Web security offerings", says Todd Gebhart, senior vice president and general manager of McAfee’s consumer, Web, small and mobile business. "With four out of five website visits starting with search, the McAfee Secure Search Service will direct McAfee customers to the secure Internet and the new McAfee Secure for websites will give e-businesses a tremendous opportunity to build trust, boost traffic and ultimately increase online sales."
The McAfee Secure Search Service will be available via the McAfee SiteAdvisor toolbar and released to existing and new SiteAdvisor users free of charge later this quarter. Within search results, consumers will see McAfee SiteAdvisor's green, yellow and red ratings that clearly indicate whether a site is safe, if the consumer needs to exercise caution, or if it's risky. They will also see McAfee Secure sites—those that have passed stringent tests that help to ensure they are safe from external hackers. Consumers can customise the McAfee Secure Search Service by completely filtering out risky 'red' sites and they can make the McAfee Secure Search Service their browser's default search engine.
The McAfee Secure Search Service
With almost eight billion risky sites served in search results every month across major search engines, using McAfee Secure Search consumers will now be able to avoid malicious sites that take advantage of security holes in the browser ("browser exploits"); downloads that contain spyware, viruses, or adware; phishing sites that attempt to trick users into giving critical personal and financial information; sites that display aggressive pop-up windows or change the browser's default settings without consent and websites that send high-volumes of e-mail.
"The McAfee Secure Search Service and McAfee Secure for Websites are important extensions to our Web security offerings", says Todd Gebhart, senior vice president and general manager of McAfee’s consumer, Web, small and mobile business. "With four out of five website visits starting with search, the McAfee Secure Search Service will direct McAfee customers to the secure Internet and the new McAfee Secure for websites will give e-businesses a tremendous opportunity to build trust, boost traffic and ultimately increase online sales."
The McAfee Secure Search Service will be available via the McAfee SiteAdvisor toolbar and released to existing and new SiteAdvisor users free of charge later this quarter. Within search results, consumers will see McAfee SiteAdvisor's green, yellow and red ratings that clearly indicate whether a site is safe, if the consumer needs to exercise caution, or if it's risky. They will also see McAfee Secure sites—those that have passed stringent tests that help to ensure they are safe from external hackers. Consumers can customise the McAfee Secure Search Service by completely filtering out risky 'red' sites and they can make the McAfee Secure Search Service their browser's default search engine.
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