Hungama Mobile has joined hands with UK-based Friend Media Technology Systems (FMTS) to provide solutions to curb piracy. The two companies will provide the software solutions by eXposé. The alliance will offer customised software solutions for the media and entertainment industries that empower them to identify and control the use and misuse of their intellectual properties and brands.

eXposé leverages data analysis algorithms that monitor a vast array of sources on the Internet, from peer-to-peer networks to discussion forums and newsgroups.

Speaking on the initiative Neeraj Roy, MD & CEO, Hungama Mobile said, "The Indian Film and Television industry has been facing a daunting task of growing piracy and the infringement of intellectual properties as movies, serials, songs, etc are illegally downloaded through the internet. With the advent of growing piracy, there is an urgent need for stronger and foolproof solutions to curb the ever-growing menace. With the launch of eXposé software, digital world will have a more vigilant approach towards piracy. We are confident that more than 50 per cent of the market will be using this service within a year."

"Hungama will cover the music and video segment in the online space initially and as we move ahead, we will also target other platforms where mobile segment will be the next target." Roy added

"Friend Media provides companies with a unique data analysis algorithm solution that monitors a vast array of sources on the internet from peer-to-peer networks to discussion forums and newsgroups. The solution works at three levels. Firstly, FMTS provides monitoring services and identifies the seeding point (starting point). Secondly, it removes content from the site and sends infringement notices to the people concerned and lastly uses the data in a positive way to understand how specific content is accepted. We are very happy to be associated with the market leader in digital entertainment, Hungama Mobile who have a direct access to the entire Indian entertainment and media industry," said Jonathan Friend, Director of engineering, Friend Media Technology Systems.