Trend Micro, one of the leading players in the Internet content security area, has announced the enhancement of its flagship Worry-Free Security Solutions in India. Small businesses and e-Commerce site owners require smarter, better-performing technology in order to conquer a more sophisticated Web threat landscape that has mutated beyond conventional viruses and spam.

According to research conducted by AMI Partners for Trend Micro, over 85 percent of small businesses in APAC have less than 20 PCs, and the most important IT issue for small businesses is improving their Internet and Networking bandwidth/connection speed. The Worry-Free Business Security 5.0 range is designed to perfectly fit the needs of these small business owners. Included in the line up is Trend Micro's first e-Commerce security solution, Worry-Free SecureSite, which also builds upon Trend Micro's commitment to create safer, smarter, simpler solutions specifically for small businesses that want to protect their assets, their customer information and, most importantly, their reputation.

Last year, roughly 46 percent of all small business firms experienced security breaches with 'Electronic Attacks' being the most widespread threat. Through integrated protection against spyware, viruses, spam, phishing and inappropriate Web content, and now the inclusion of Web Threat Protection, online transaction protection and location awareness, these augmented solutions have features that not only address changing Web and e-mail threats, but differentiate in the way people work compared to four years ago.

Furthermore, approximately 40 percent of small business firms have a mobile workforce and with a more mobile workforce, customers of Worry-Free Business Security 5.0 will benefit from the 'location-awareness' feature that automatically changes Worry-Free security settings on laptops depending on whether employees are inside or outside the office. Company data is protected even when employees are using an outside wireless connection. With e-mail as a primary form of communication within companies, the issue of spam congesting networks is an annoyance for most. The new Worry-Free line provides multi-layer spam protection by blocking spam in-the-cloud before it reaches corporate networks.

Commenting on the potential for their next-generation Worry Free Solutions, Niraj Kaushik, country manager of Trend Micro India and SAARC, said, "The IT market for small businesses and in particular the IT security market is still in high growth mode. We, at Trend Micro, with our strategic approach to security, are looking forward to capitalising this growth potential. We forecast the five-year CAGR for IT spending in small businesses at 12 percent, and a 20 percent growth for IT security".

Worry-Free SecureSite

A completely new solution within the Worry-Free line, SecureSite is designed for e-commerce retailers whose revenue and brand-reputation depend upon the security of their website. According to Trend Micro TrendLabs, Web Threats have increased over 1500 percent since 2005, many of which have come from compromised legitimate websites. Worry-Free SecureSite is a hosted service that protects online shoppers from hackers trying to exploit them by stealing credit card numbers, passwords and other important digital information. Threats and vulnerabilities from the Web are quickly identified and averted through Trend Micro's worldwide network of threat experts.

Worry-Free Business Security 5.0

With Trend Micro's unique Web Threat Protection technology, Worry-Free Business Security 5.0 is designed for small businesses that are increasingly dependent upon the Web for their business. These solutions address evolving Web threats and the risks associated with a mobile workforce and stem from Trend Micro's previous Worry-Free solutions and encompass solutions tailored to guard businesses with different Windows-based computing installations against hackers, identity theft and risky websites.

"The security needed for protection outside of the corporate network is different from the safety of the internal environment. Worry-Free Business Security has built in location awareness to automatically re-adjust protection levels when a machine is roaming,” said Kaushik. “Worry-Free Business Security includes multi-layered spam protection; it effectively removes over 97 percent of spam before it is downloaded via the ISP," he added.