Amdocs CES (customer experience systems) Blueprint is a visionary outline of the operating environment communications service providers need to establish in order to transform from providers of utility voice, data and video services into purveyors of the digital lifestyle.

The Blueprint transcends traditional business support systems (BSS), operations support systems (OSS) and service delivery platforms (SDPs), and encompasses all current and emerging customer experience business processes.

"By allowing service providers to follow either a holistic or modular approach, as well as the freedom to avoid vendor lock-in within the information technology – or IT stack, the Amdocs CES Blueprint and product portfolio set the stage for a low-risk transformation, with high return on investment and ultimately – improved competitiveness, agility and profitability," said Guy Dubois, executive vice president, Amdocs.

Amdocs has outlined the following operating environment layers: multi-network interaction, industry-optimised information management, customer experience applications, packaged industry business processes, and customer and partner interactions across any channel.

Amdocs has formed a new business unit to deliver advertising, commerce and entertainment products and services.