MobileComm Professionals, a wireless engineering services company working with cellular operators, has launched mCarbon, a value-added service in India. mCarbon is speed SMS, the interactive session-based SMS service.

“The service, better described as intelligent bulk or smart bulk messaging, would entirely change the current picture of senseless messaging,” said Rajesh Razdan, co-founder and director mCarbon.

mCarbon will work with media companies, telecom operators, enterprises and content providers to give services to be used in applications like SMS, music and community themes.