Serena Software has announced the launch of Serena Mashup Composer for the point-and-click creation of Business Mashups.

"For the last decade businesses have struggled to realise the incredible potential of IT because of limited IT resources and the need for effective governance.  Today Serena is enabling a new generation of power users to innovate in IT through the creation of Business Mashups, satisfying the everyday needs of the business—while ensuring IT standards are upheld," said Jeremy Burton, president and CEO of Serena Software.

To accelerate the creation and use of Business Mashups, Serena will also provide an online marketplace - Mashup Exchange, where "mashers" can find, buy, and sell pre-packaged Mashups, Web services, and professional services designed to solve myriad business problems common to businesses of any size.

Serena's Business Mashup offering delivers on the promise of SOA by making it possible for business developers to take advantage of SOA infrastructure in a secure way.

"Unfortunately, SOA has proven to be more bark than bite," said René Bonvanie, senior vice president - Worldwide Marketing, Partner Programmes, and Online Services at Serena.  "With Serena's new Business Mashup solution, mashers have the tools to easily create and safely deploy SOA-based applications. Finally, the market has the killer application for SOA."