Geodesic Information Systems and IDEA Cellular have jointly announced the launch of "IDEA Radio" - a Mobile Internet Radio service. IDEA Radio is built on Geodesic's Mundu Radio technology.

IDEA subscribers access the service through their GPRS enabled mobile handsets. An activated, internet enabled GPRS connection is bundled with the IDEA Radio subscription.

Commenting on the partnership, Geodesic's MD, Kiran Kulkarni, said "Mobile devices are the preferred mode of entertainment today, and the IDEA Radio implementation is representative of Geodesic's stated strategy to provide innovative, revenue-enhancing mobile solutions to service providers. We are proud to have our Mundu Radio technology provide a competitive edge to IDEA."

IDEA Cellular's Chief Marketing Officer Pradeep Shrivastava said: "We wanted to give our customers the best of breed mobile music service. Geodesic is our ideal partner because of its established presence in the mobile music space, with their unique offering Mundu Radio, customized for IDEA, allowing us to leverage their experience and providing us the competitive advantage to innovatively enhance our VAS portfolio offerings."