The Writers Block (TWB) has been chosen by a leading Internet media company to develop and implement next-generation video user interface (UI) for its set-top-box (STB), which allows the users to access digital content from multiple broadcasting platforms and across formats. This will enable digital broadcasting and IPTV services to be promoted, searched and accessed through a state-of-the-art interface to deliver a superior user experience.

The user-interface integrates service providers' digital video services. These include - Video on Demand (VOD), Electronic Program Guide (EPG), Digital Video Recorder (DVR) and Interactive Applications, which are all woven into a centralised, user-friendly UI. The key functionality of this user interface is its ability to integrate traditional media and broadband internet media, which allows users to view Internet media including YouTube videos as full screen videos on high definition large format TVs with TV style remote and navigation.

TWB has developed the UI to enhance the user experience by enabling personalisation by viewers to match their viewing preferences along with network-based community sharing, which enables friends and family members to recommend programs to one another.

Rakesh Shukla, chief executive officer, The Writers Block mentioned, "TWB recognises that an interactive, customisable and user-friendly UI is essential to pleasing the customer. In future, we will see further enhancements in order to create visually appealing, perceptive and smarter UIs".

He further added, "We are committed to giving our customers the best in simple, consistent and intuitive navigation. This UI is an extension of our effort in that direction. We always deliver our solutions on platforms capable of supporting futuristic technologies".