Increasing number of mobile workers and greater impetus on customer satisfaction has stimulated the demand for mobile enterprise applications and services in Asia-Pacific. A study by Frost & Sullivan, Asia Pacific Mobile Enterprise Market, reveals that revenues in this market wereUS$20.68 billion in 2006 and is expected to be US$35.51 billion by end-2011, at a CAGR of 11.4%.

The mobile enterprise market includes all mobile revenues from the enterprise segment covering corporate voice services, mobile office, and other applications such as field force automation, CRM and ERP.

The Asia-Pacific mobile enterprise segment is estimated to be worth US$23.5 billion by end-2007, which is almost twice its market size of US$12.28 billion in 2003.

"Much of the growth is likely to emanate from mobile e-mail and other such mobile data services, which have been significant revenue contributors in the mobile enterprise segment," notes Frost & Sullivan industry manager Janice Chong. "Specialized solutions for various verticals such as mobile sales force automation (SFA) and customer relationship management can also fulfil a niche demand that can potentially contribute to the growth of mobile enterprise services."

Developments in fixed-mobile convergence (FMC), as well as the introduction of mobile number portability (MNP), offering greater efficiency in connectivity beyond the office environment are also expected to benefit mobile enterprise solutions.