Tech2 is India's widest reach technology media brand today. How? Continue reading to find out.

Tech2 is Network 18's personal technology media label that unifies the information delivery and brand communications across multiple mediums.

The core of the brand is the website, which leads the way, and provides audio / video and textual content to multiple television channels and branded shows on CNBC Network18, and CNN-IBN (and soon on Awaaz and IBN7, in Hindi), and mobile services ranging from SMS based services on Network18's 2622 short code via the keyword TECH2, to mobile apps and multimedia content like podcasts and RSS feeds for cellphones. Tech2 will also launch an exclusive fortnightly print magazine in the near future, and power a nationwide newspaper supplement on Personal Tech with Hindustan Times. Tech2 fulfils the need for easy to understand information on finding more about, buying, and using technology products from cellphones to PCs, gaming consoles, games and home electronics like home theaters, HDTVs etc. that are more and more becoming a part of our daily lives. It provide the latest updates on launches, products that are coming up in the near future, and analysis on what's worth buying across product and price ranges. The website also provides the ability to watch the latest videos, photos and listen to the latest podcasts about personal technology.

The Website has been visited by over 1.9 million unique visitors already, with over a million visitors and over 4.5 million Page Views in Nov. 2006. The two Tech2 shows on CNN-IBN and CNBC Network18 have a combined reach of over 15 million influential, English speaking audience, and with the Hindustan Times Tech supplement, and our own exclusive Print Magazine, over the next year Tech2 will reach out to over 25% of the country's English speaking audience in Print as well.


With an investment of over Rs. 2.5 crore, Tech2.com has built India's largest technology test labs, a dedicated studio to produce audio / video content for the channels and the website, and some of the most stringent test processes for evaluating technology products, and is the only personal technology labs with a dedicated soundproof chamber to test audio / video hardware like home theater systems, multimedia systems, quiet PCs, HDTVs, gaming consoles and high end projectors.

The labs employs a unique Labs Partner Program that selects top-performance components by world class vendors to build the most cutting-edge test rigs to evaluate technology products. The test rig is updated with the latest components the moment a new cutting edge technology reaches consumers. Currently, vendors like Microsoft, AMD, ASUS Technologies, Creative, BenQ and Sony are involved in the labs partner program.


Why is Tech2 Better than any other personal technology medium? Simply because we're in direct touch with our audience via over three mediums, and a two-way feedback loop on each medium. Here are some more reasons….

• We're Simple
  No Jargon, no unnecessary blabber, and absolutely no tech you can't understand (or we can't explain in a simple paragraph, just like this one). We try to make the tech world accessible and usable for "everybody", and we really mean "everybody" right from the girl-next-door who wants to upload her photos to the web to become the next-hot-model, to the CEO-of-a-company who has thirty system administrators in his staff, yet feels sheepish asking them for help in setting up his mobile phone for data transfer with his laptop.
  
  
• We Help You Buy Better
  We make it easy for you to decide what's good, and what's not, so you don't end up buying something which is a dud, or may not fit your style of usage. To top it all, we always try to give you the best value, no matter what the price range you're looking for. We'll tell the college-going-chikna which is the best mobile phone to buy under five grand, and also be able to help guru-portfolio-photographer figure out which digital SLR under five lakhs he should shoot the babes with.
  
  
• Just Ask Us
  Tech2 is there to help you when you're in a jam. Just point in our direction if you need help with any sort of technology, be it setting up your home theater, or finding a replacement battery for that dead old laptop of yours. We'll go the extra mile and make sure you get the answer you deserve. Think some company is conning you? Report them to us and we'll take them to task. This service is available via the Tech2 forums, or the 2622 SMS service.
  
  
• We're All About Fun
  Technology was meant to enhance our lives, not complicate it. We take the complication out of technology so you can have fun. Just follow our step-by-step guides and maximize the fun your tech arsenal can supply. Be with us, follow our advice and your PC will run faster, your DVDs will look better, you won't get viruses, you'll know which games are worth playing, and your internet connection will flow with movies, music and games. Hell, we'll even invite you in to play games with us sometime soon.
  

For further queries and to know more about Tech2, mail the Editor at varun@tech2.com