Canon U.S.A., Inc. has introduced a brand new PowerShot line – the SX series – and the first camera in that line-up, the ultra-zoom PowerShot SX100 IS digital camera. The PowerShot SX100 IS digital camera features a 10x optical zoom, an Optical Image Stabilizer (OIS) and an extended grip, making this light and small shooter capable of capturing images even at long range.
The PowerShot SX100 IS digital camera features 8 megapixel resolution, DIGIC III image processor, Canon's Face Detection Technology (with Face Selector capability), a 2.5-inch LCD screen, and more.
Additionally, the PowerShot SX100 IS digital camera comes equipped with 19 shooting modes, ranging from fully automatic to fully manual. Shooting modes include Full Auto, Program, Shutter-Priority, Aperture-Priority and Manual, as well as special scene modes including Portrait, Landscape, Night Scene, Sports, and Kids & Pets.
"We developed the PowerShot SX100 IS digital camera with all the zooming power and creative control a traditional photo-taker could ever want in a compact and value-priced package," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "At a price point of just under $300 with a simple and intuitive user interface, this camera is just as appropriate for beginners as it is for more seasoned enthusiasts with a need to capture quality images from a distance."
The PowerShot SX100 IS digital camera will be available in the US in black or silver colors by October 2007. The camera kit includes two AA Alkaline batteries, a 16MB MMC plus memory card, a USB interface cable, an AV cable, a neck strap, and Canon's software suite at an estimated selling price of $299.99.
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