Tiger Electronics, a division of Hasbro, Inc. has teamed up with Japanese distributor SEGA Toys to introduce a new device for music mobility with A.M.P - Automated Music Personality, a mobile robotic music companion. SEGA will be hosting the robotic music companion at its Tokyo Toy Show booth that’s underway.

A.M.P can play your music files through its stereo sound system by simply being connected to any MP3 player. It stands at 29 inches and features a sleek black and yellow exterior with stylized chrome detailing. With five different modes and over 62 sound effects, numerous electrifying dance moves and 49 expressive LED light animations; A.M.P. seems quite well equipped with some live entertainment.

"Hasbro is redefining the mobile stereo entertainment system with the introduction of A.M.P Automated Music Personality," says Duncan Billing, global development officer, Hasbro, Inc. "By using D.B.T.-Dynamic Balancing Technology, A.M.P is able to balance in a manner that seems to defy gravity."

"Hasbro and SEGA have a long history of working together in both product development and distribution, and SEGA TOYS is delighted to premiere this cool new media bot to the tech-savvy Japanese consumer," said Isao Kokubun, C.E.O. of SEGA Toys.

A.M.P is remote control operated and your player can be secured in the case located securely on its back. A.M.P comes equipped with a 5-inch mid-range speaker and two high output tweeters. It also uses Dynamic Balancing Technology that enables it to dance and roll balanced on two wheels. You can also add more boom to any song with the dedicated bass boost button.

It also has the capabilities of becoming a virtual mixing deck. A.M.P also comes with distinctive touch pads that serve as a way to layer different sound effects and scratches over your tunes. The left touch pad is to add music effects and the right touch pad can be used to control the audio. Using the remote, you can easily manage all of its movements and cycle through five different modes: Dance, Track, Drive, Park and Follow. It uses its internal beat detection software to actually perform the dance actions to the music playing.


In Follow mode. A.M.P utilizes IR technology to seek out, locate and move towards the user's hand held remote. With specialized tire tread and built-in obstacle detection sensors, you can maneuver A.M.P. around most stairs, walls and other obstructions in his path. The device can be brought to a halt by simply touching its head sensor.

A.M.P also has built-in features including an easy carry handle with a switch that will disengage the motor in the wheel and auto deploy its kickstand. When it enters low battery mode, its specially designed kickstand will drop and it will alert you that its battery is running low while continuing to keep the music blasting. It has impact points on its back, front and both "hands" in case it does happen to fall.

Battery-operated, A.M.P comes fully equipped with an AC power adapter, 6-inch headphone adapter plug and a carrying case for your MP3 player (not included). A.M.P and the controller require six D batteries and three AAA batteries (not included) for approximately ten hours of continuous entertainment.

A.M.P will be available in the US at select consumer electronics online retailers starting from October for an approximate retail price of Rs. 21,430 ($500).

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