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CES: AMD's 'Better by Design' for Vista
By: Gaurav Seth   |   Jan 09,2007
AMD today announced the Better by Design program, a first-of-its-kind initiative highlighting outstanding performance and superior technologies in desktop and notebook PCs designed by leading global OEMs. The Better by Design program hopes to ensure that PC users have an added level of information to make a smarter choice.

AMD's leading-edge ecosystem, which includes graphics from ATI and NVIDIA and wireless solutions from Airgo, Atheros and Broadcom, will be incorporated in the Better by Design program.

"The Better by Design program represents our commitment to an open platform strategy, based on superior technologies that enable our OEM customers to design truly differentiated PC solutions and deliver premium features, performance and value to end-users," said Henri Richard, executive vice president, worldwide sales and marketing, AMD. "One of the reasons for AMD’s continued success is that we listen to both our end-users’ expectations and the needs of our OEM customers and respond with solutions to enable the best experiences in computing."

PC users today expect more from their computers and the Better by Design program features superior technologies and leading-edge performance buyers want for their ever expanding digital lifestyle. Beginning in January 2007, systems that feature the Better by Design label will incorporate high-performance and energy-efficient AMD64 dual-core processors, superior graphics and wireless network performance to help deliver on the promised rich visual capabilities and exciting new features of Windows Vista. Computer manufacturers supporting the Better by Design program include Acer, Dell, Gateway, HP, Lenovo, NEC, Tongfang and others.

"We're excited about the tremendous support and enthusiasm AMD is providing for Windows Vista at this year’s Consumer Electronics Show," said Brad Goldberg, general manager for Windows Client at Microsoft Corp. "By working closely together we are helping to provide technologies that will connect, entertain and hopefully surprise people by how easy this next generation of computing makes their lives."
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