Nikon has added three new digital cameras to its line-up. One - COOLPIX P80 - to the COOLPIX P-Series and two - COOLPIX S52 and S52c - to its Style Series.


The COOLPIX P80, is a high-performance compact camera that integrates a 10.1 megapixel CCD image sensor with Nikon's Expeed digital image processing concept and an 18x optical Zoom-Nikkor lens.

The P80's 18x Zoom-NIKKOR lens covers focal lengths from 27-486mm (35mm format equivalent). To ensure steady shots while utilizing the camera's versatile zoom capabilities, the P80 is equipped with Optical Vibration Reduction (VR).

In line with other COOLPIX P-Series cameras, the P80 includes intuitive controls via dedicated command and mode dials, providing easy access to shooting controls and exposure mode settings. The P80 offers Programmed Auto [P], Shutter-priority Auto [S], Aperture-priority Auto [A] and Manual [M] modes. The P80 also has the all-new Sport Continuous Mode, allowing users to shoot as many as 30 consecutive pictures at four, six, or a quick 13 frames per second.

With a light sensitivity range up to ISO 6400, users can capture more natural-looking photos with minimal light, or fast moving subjects with unparalleled clarity.

The P80 has a large, 2.7-inch LCD monitor with anti-reflection coating, wide viewing angle and 230,000 dots of high resolution. An eye level electronic viewfinder is available for quick easy viewing in challenging lighting conditions.

The P80 also offers quick access to a selection of 15 different scene-optimized and movie modes including the ability to shoot pictures in both black and white and color simultaneously. The new graphical user interface has an enhanced pop-up design allowing for more precise menu navigation and interaction.

Nikon has incorporated its user-friendly Imaging Innovations into the P80, designed to make the photo-taking process easier and more intuitive. These technologies, referred to as "Nikon In-Camera Innovations" include In-Camera Red-Eye Fix, D-Lighting, and Face-Priority AF. In-Camera Red-Eye Fix automatically detects and corrects red eye, a common condition that occurs in flash photography.

In playback mode, D-Lighting compensates for excessive back-light or insufficient flash in images. Nikon's enhanced Face-Priority AF automatically finds and focuses on one person's face or up to 12 people's faces within one frame. Face-Priority AF provides faster and sharper focus to produce clear, crisp portraits wherever the subjects are positioned in the frame.

The COOLPIX P80 comes packaged with Nikon's COOLPIX Software Suite for organizing, editing and sharing photos. It also has PictBridge support and is compatible with SD/SDHC cards. The COOLPIX P80 will be available beginning April 2008 and has an MSRP of $399.95.