What's EA motive behind this you ask,? Well it's pretty simple. What they plan on doing is "license cutting edge tools like the Unreal Engine 3 and combine them with [EA's] own systems to create state-of-the-art development technology."
Epic vice president Mark Rein added that his company is "obviously thrilled to license Unreal Engine 3 to EA, the world leader in our industry."
Any idea where that sucking sound's coming from?
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