"The LEGO brand represents construction, creativity and problem solving – values that compliment the MMOG market. By merging the online world of social interaction with physical play, the LEGO brand is providing new experiences for children, as well as fans. NetDevil’s technological capability, openness to work with a large community, and their enthusiasm for the LEGO brand made them a natural partner," said Lisbeth Valther Pallesen, Executive Vice President, Community, Education and Direct Division LEGO Group.
Now you know what to buy junior for his birthday.
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