» Subscribe to Newsletter
» Switch to BizTech2.com
Home » News » General General » Dell to Sell PCs at Asian Retail Chains
Dell to Sell PCs at Asian Retail Chains
By: Reuters   |   Jul 05,2007
Dell Inc., the world's second-largest computer maker, said on Thursday it will soon start selling its laptops and desktops at Asian retail chains and stores.

The company broke from its 23-year-old practice of direct sales to customers via the Internet or phone last month, and started selling low-priced PCs at Wal-Mart Stores Inc. in North America.

Paul-Henri Ferrand, who heads Dell's operations in the Asia Pacific, excluding Japan, China and South Korea, said the company was in talks with some retail chains and specialized stores across Asia but gave no names.

"Asia is a diverse region so the indirect (retail) approach in the region will come sooner in some countries and later in others," Ferrand told a media briefing at Dell's Asian headquarters in Singapore.

"What we want to make sure is that we customize our approach by country and target via these (retail) channels the customers that we want to go after," he said adding that different chains and stores would be used for selling low- and high-priced computers in different Asian countries.

Dell, based in Round Rock, Texas, lost the No.1 PC market share spot to Hewlett-Packard Co. as HP cut prices and boosted sales of consumer PCs.

About 85 percent of Dell's $57 billion of total revenue in the last financial year came from sales to large corporates and government enterprises, he said.

Ferrand said while Asia's revenue contribution to the company was at around 13 percent, growth in both sales and product shipment from the region was higher than industry averages.

The industry average in growth of product shipments is about 14 percent, while Dell's shipment to the Asia Pacific, excluding Japan, China and South Korea, was growing at 20 percent year-on-year.

"Our business is growing even faster in some of the emerging markets like Pakistan, Philippines and Indonesia," he said.
 
Ads by Google 
Post a Comment on “Dell to Sell PCs at Asian Retail Chains”
Comment : 
Name : 
City : 
Email : 
There are no comments on this article yet.
Why don't you post one?
Ads by Google 
Ads by Google
Ads by Google
Products
Camcorders  |   Controllers  |   CPUs  |   Desktop PCs  |   Digital Cameras  |   Digital Video Recorders  |   DVD Players  |   Games  |   Gaming Consoles  |   General  |   GPS Systems  |   Handhelds / PDAs  |   Hard Drives  |   Headphones & Headsets  |   HiFi Audio Systems  |   Home Theater Systems  |   Input Devices  |   Internet  |   Laptops  |   Low Level Components  |   Mac Systems  |   Mobile Phone Accessories  |   Mobile Phones  |   Monitors  |   Motherboards  |   MP3 / Audio Players  |   Multi-Function Devices  |   Networking  |   Optical Drives  |   PC Accessories  |   PC Add-on Cards  |   PC Cabinets  |   PC Games  |   Printers  |   Projectors  |   RAM Modules  |   Scanners  |   Software  |   Speakers  |   Telecom  |   TVs  |   Video Players  |  
Careers | About Us | Ad Inventory | Site Profile | Feedback | Copyright © 2007, Tech2.com India - A Network 18 India Venture