"The Sansa Sessions microSD card is an innovative medium for music distribution, and great exposure for our artists," said Matt Lunsford, co-president, Polyvinyl Record Co., which represents Of Montreal and other artists featured on the card. "This promotion benefits all involved, aligning the interests of the musician, label and consumer."
"We're excited to be working with labels and artists to create a new ecosystem for music," said Daniel Schreiber, general manager and senior vice president for SanDisk’s Sansa audio/video product line. "The Sansa Sessions music card gives customers a simple way to enjoy, manage, and discover new music. This is just the beginning of our efforts to bring consumers a simplified and highly enjoyable music experience."
NonStop Riot, an LA-based entertainment and music marketing agency, selected and licensed the 50+ tracks for the Sansa Sessions program. SanDisk is currently working with NonStop Riot to create its content strategy and develop relationships with innovative labels and artists to distribute music on devices and flash memory cards.
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