Human rights organizations, with support from multinational IT giants have shown interest in collaborating to form a joint alliance to combat oppression online, but these efforts have proved to be futile.

On November 7, 2005, an alliance of investors and researchers, representing twenty six companies in US, Europe and Australia with over US$21 billion in joint assets, announced that they were urging businesses to protect freedom of expression and pledged to monitor technology companies that do business in countries violating human rights, such as China. On December 21, 2005, the UN, OSCE and OAS special mandates on freedom of expression called on internet corporations to "work together to resist official attempts to control or restrict the use of the internet."

However, no one knows what happened to the initiative, as censorship grew by leaps and bounds since then, and continues to do so.

A more recent attempt to overcome the problem is one by a diverse group of companies, academies, investors, technology leaders and human rights organizations who have pledged to seek solutions to the free expression and privacy challenges in countries.

In 2006, Google, Microsoft, Vodafone and Yahoo!, along with the Business for Social Responsibility and advice from the Berkman Centre for Internet and Society at Harvard Law School reportedly initiated a dialog to grasp a fuller understanding of freedom of expression. In January 2007, they issued a press release to let people know, that their project has benefited by dialog, research and policy expertise on internet filtering and surveillance practices from the OpenNet Consensus. The new combined group has announced that they aim to develop a framework of principle that ensures the right to freedom of speech and expression on the internet.

Other organizations associated with this project are Human Rights Watch, Amnesty International and Reporters without Borders.

Racheal Whetstone, European director of communications and Public Affairs says, "Google's Mission is to offer net access to as many people globally, as possible. Since a third of the world’s population is in China, it is important that we offer accessibility to people there. Google’s Chinese version offers net accessibility to 99% of users in the country, while the universal version is much slower and unreliable. That's one reason why we agreed to a Chinese version of Google in the country. We had a choice to make, so we chose to reach out to more people with the Chinese version."

Also, Google is the only site that clearly mentions that certain parts of the search results have been censored to laws in China. This means, Chinese users are aware that the results displayed are not complete."

She also said that Google will continue to invest in the nations known as 'Internet Blackholes' with the hope that politicians, who are the main drivers of information and education in the country, will realize the importance of freedom of speech and expression and allow the free flow of information.