Microsoft, whose focus for the next few months is going to be the launch of its next-gen OS Windows Vista, has announced that it plans to request PC makers to offer upgrade incentives to year-end holiday shoppers. This move is designed to spur the sales of Windows Vista.
Vista with its next-gen features is generally expected to lead a revitalization of the PC industry due to the fact that its requirements are rather heavy. This is however worrying PC manufacturers as the launch date of Windows Vista is Jan 2007 (for now at least). Normally December is the busiest season in terms of sales for manufacturers and assemblers as it is the holiday season. With Vista being available just a month later, potential shoppers may wait for Vista's launch hence leading to lower than expected sales in December.
This announcement has come in a timely manner as a jittery Amazon and AMD have been visibly pressing Microsoft on the issue of slower sales.
Vista Uprade Incentives?
By: Jayesh Mansukhani
| Aug 22,2006
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