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Airtel, Google Ink Partnership
By: Sharon Khare   |   Aug 08,2007
Bharti Airtel Broadband and Telephone Services (B&TS), and Google have announced plans to work together in bringing web-based services to Airtel’s community of broadband internet customers.

As part of the agreement, Airtel will offer its broadband customers a portal which includes Google Search for web-based queries, Gmail with 2 GB storage, spam filter and options of web access and POP access, Google Talk instant messaging/chatting service for sending instant messages anywhere in the world, Google Docs and Spreadsheets, advanced utility and communication applications, desktop and internet security services, Web SMS and on-demand gaming service and music download service.

Besides this, customers will be able to personalize their Internet start page with content of individual preference - news, blog postings, weather and other interactive content and services through thousands of "gadgets" as well as content/ information from any site that gives XML feeds.

Airtel Broadband customers will be able to access all these services with a single sign-on completely free of cost.  The portal will make it easy for customers to access their email, search the web, share ideas, connect with friends and publish content. More offerings like e-commerce applications will be added to the portal over a period time.

"In India, it is rich and differentiated services and content riding on an innovative internet experience that will drive the adoption of broadband. Airtel is delighted to partner with Google, a company that has led the creation of innovative internet experiences, to bring its innovative products to our broadband consumers" said Atul Bindal, President, Airtel Broadband and Telephone Services. "By offering an enhanced broadband experience to our customers that is powered by Google, Airtel strengthens its commitment to innovation and collaboration. With this partnership, we are moving a step ahead on our three screen philosophy where we target meeting the infotainment needs of our consumer on the three screens of his TV, PC and Mobile," he added.

Shailesh Rao, Managing Director, Google India said, "Google is committed to enriching the online experience of users in India. We are delighted to work with Airtel to promote the use of Google services amongst its broadband users. Today's alliance will provide an ideal platform for Airtel users to enjoy the best possible online experience with customized access to Google’s evolving suite of innovative products."

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This ll be the biggest leap in customer services in indian telecom business . ll be extremely useful for all . thanks to airtel and google .
ankit @ Aug 09,2007
so did airtel charge google for this at all?

if its all free then airtel got shafted. Google gets access to all the users on airtel broadband and gets to earn money by serving up ads.

Airtel gets all that traffic to go AWAY from their site.

Who at Airtel wasn't thinking?
Blogger @ Aug 08,2007
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