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Airtel Launches Online Contest For NRIs
By: Tech2.com News Staff   |   May 07,2008
Bharti Airtel has launched an online contest termed 'It happens only in India', to create a buzz around its virtual calling card service - Airtel CallHome, for the 2.5 million strong NRI market in the US.

Airtel recently launched an enhanced version of Airtel CallHome, which is a virtual calling card service for making calls from US to India.

Spread across a period of eight-weeks, the online contest is hosted on Rediff.com's social networking platform - i-share and can be accessed at www.ithappensonlyinindia.net. A participant has to simply upload a video or photo of a funny and quirky uniquely Indian moment. The uploaded videos and photos will be ranked by a jury in order of their popularity and the most viewed uploads will stand to win Digicams and iPods every week. The most popular upload at the end of the eight weeks will win a bumper prize of a free return ticket to India.

Arun Bhardwaj, Head, Calling Card Services, Bharti Airtel, said, "Keeping in mind the NRI community-targeted approach of CallHome, our online contest It happens only in India follows the same route of inspiring the very same community to celebrate and remember all things Indian with humor and wit. We are aiming to encourage a lighthearted celebration of Indianness."
 
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