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BBC, IBM Team On For TV Programs
By: Priyanka Pradhan   |   Mar 06,2007
BBC has reportedly tied up with IT giant, IBM, to develop a new technology, based on the Web 3.0 model.

Although the companies have not divulged details, reports say the two organizations have signed an agreement for a framework outlining several joint projects, one of which will focus on applying image and video search technologies to BBC’s CBeebies and CBBC children's programs.

According to reports, this IBM research system, code-named 'Marvel', has the ability to visually analyze images/video to categorize the content based on appearance and make it more searchable. The project aims to utilize Marvel, to create a compelling set of multimedia interactive search experiences for accessing BBC children's content online. Currently searches of CBBC content, powered by Microsoft, yield only text-based results.

Ashley Highfield, BBC director of future media & technology told papers, that this alliance with IBM will offer new and innovative services to BBC audiences. For example, combining the BBC's massive TV and radio archive with IBM's research into video and audio search technology should provide the means to unlocking huge latent value in BBC’s content. Highfield also said that there is an emphasis on web 3.0 semantic web technology.

IBM is also reportedly discussing potential collaboration projects with the BBC in content distribution, customer relations management, joint research and rights management. Siemens, the BBC's technology partner is slated to work in conjunction with IBM, in these joint ventures.

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