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Film Industry Grapples With Online Piracy
By: PTI   |   Dec 10, 2007
With new flicks being available online within hours after they are released in theatres, the film industry is grappling with yet another form of piracy that is rapidly eating into their profits.

Industry sources say there are quite many websites available that let people download films with crystal clear picture and sound quality for free, within hours of the film's release.

"Piracy has hit the movie business in a big way. Internet film piracy started with the film 'Vivah', which was heavily promoted on the internet by the pirate websites with a fine print. The film did well in the multiplexes and websites also made huge profits by providing it for free," says Shalu Sabharwal, Vice President, Sales and marketing, PVR Cinemas.

Cyberlaw expert Pawan Duggal says, "Right now, we don't have any specific cyberlaw for internet film piracy. It comes under copyright infringement and is a serious offence. It's for the film industry to take steps and put pressure on the government to enforce laws to stop this crime".

Films like 'Aaja Nachle,' 'Jab We Met,' 'Om Shanti Om,' 'Saawariya' and 'Dhan Dhana Dhan Goal' were available on the Net within hours of the release, he adds.

"Globally internet piracy business would be around USD 18-20 billion and film constitute almost 60 per cent to this ever-growing crime. The demand of Bollywood films on Internet is quite high in India as well as abroad, says Neeraj Roy, Managing Director, Hungama mobile and owner of Indiafm.Com, a leading entertainment portal, while adding that they are working on a mechanism to track and monitor internet piracy. PTI
 
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Online piracy of Bollywood movies primarily exists outside of India, mainly because of the requirements of high speed connections that are easily available outside. Besides this, the steep prices of tickets for watching movies at cinema houses acts as a deterrent for Indian movie buffs.

In India however, physical CDs piracy is much more prevalent and an easier option. The measures should primarily be on fighting physical CDs piracy more than online piracy.
Haris @ Dec 13, 2007
Hey Akhil..Well as far as i know google adsense doesnt work on such sites as providing movies is equivalent to warez which is against google's TOS
Hardik @ Dec 12, 2007
hey hardik, "The film did well in the multiplexes and websites also made huge profits by providing it for free" means that websites earn money through ADSENSE ,a program by google, Googlw pays the website a certain amount every time someone visits the website or clicks an ad on it.
and coming to the piracy the movies i download are of mindblowing
clarity,they are pre-dvds.just imagine how om shanti om crossed 150 crores with so many lakhs and lakhs of people downloading it from the internet!!! This means that the tickets are so highly priced out that piracy can no way affect the film's profits,inorder to stop people from downloading movies from the internet for free,the cost of the tickets should be reduced drastically
akhil @ Dec 12, 2007
'The film did well in the multiplexes and websites also made huge profits by providing it for free"

How come the websites earn money and make profit when they are providing it for free.....??????Bunch of hpypocrates
hardik @ Dec 11, 2007
First reduce the prices of tickets in Theatres. I have seen prices upto Rs. 250 for an evening show in many theatres (multiplexes). A middle class person has no option but to go for cheap morning shows (I went for OSO morning show for Rs. 70) or wait for the movie to get released on TV/DVD. Obviously, it is cheaper buying a pirated DVD or downloading from net for the whole family to see!!! Piracy will be reduced to an extent if tickets are priced appropriately!!! Everybody knows that theatre viewing experience is much better than a Pirated DVD...
Grawp @ Dec 11, 2007
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