Intel Corp has announced its collaboration with media and entertainment company, Eros, to launch on- demand Bollywood service on Intel Viiv technology-based PCs. Eros and Intel demonstrated the new service at the Consumer Electronics Show (CES), which delivers access to online selections of Bollywood entertainment content, such as high definition movies, music videos, day and date premieres andclassics, from the Web to Intel Viiv technology-based PCs on large screen TVs. The Eros service will offer rental, subscription, download to own at launch and even download to burn models in the future.
Kishore Lulla, Chairman and CEO of Eros, "Our effort with Intel will give us the opportunity to serve an even broader audience worldwide, enter new markets and gain new revenue streams, while exploring and embracing a variety of exciting new digital distribution technologies, such as Intel Viiv technology. We are a content company that believes in empowering consumers so they can watch what they want, when they want, how they want."
Intel Viiv technology-based PCs powered by Intel Core 2 Duo processors helps connect the PC and TV, and enables consumers to access, manage, share and enjoy a growing assortment of digital entertainment, including Hollywood movies, TV shows, music videos, sports, games among others.
Kevin Corbett, Vice President, Intel's Digital Home Group and general manager of the Content Services Group said, "Intel's goal is to accelerate the availability of broadband-delivered entertainment into every home. And, with Intel Viiv technology, we're helping to change the economics of distribution and allow more people around the world to enjoy exciting content, irrespective of their physical location."
Building on the availability of the 'Bollywood' service, Eros will debut the broadband premiere of 'I See You' on Intel Viiv technology-based PCs within a few weeks of its global theatrical release on Dec. 29 and ahead of its release on DVD.
There are no comments on this article yet. 
