NBC Universal, the entertainment company owned by General Electric has signed up a promotional deal with everyone's favourite video sharing site, YouTube. The deal will see a lot of mutual goodwill; just months after NBC had demanded that clips of its popular shows be removed from YouTube. In a turn around, NBC has now offered the site, promotional clips of "Saturday Night Live" and "The Tonight Show with Jay Leno" and to promote YouTube on some of its TV shows.
John Miller, chief marketing officer of NBC Universal Television Group acknowledged the thinning distinction between television and online videos and said that they would join the bandwagon rather than shy away from the internet at this point.
The NBC is likely to make clips from new and old shows, behind-the-scenes footage, and other items available exclusively on YouTube. The video sharing site which sees 13 million visitors every month, is yet another site to have sealed such a deal with an entertainment conglomerate.
NBC Universal Seals Promotional Deal With YouTube
By: Priyanka Pradhan
| Jun 28, 2006
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