Yahoo! has introduced a beta version of sponsored search results on mobile phones for its US and UK users. Yahoo! Mobile Web services in the US and UK will include Yahoo!'s high quality sponsored search results from a select group of advertisers. Consumers will now be able to click on the sponsored search results to go to the advertisers' mobile web site to view the product or even call the advertiser personally. However, the test version will be open only to a select group of advertisers.
Steve Boom, senior vice president, mobile and broadband, Yahoo! said, "Yahoo! has always been a leader in pay-per-click search advertising on the PC and we are thrilled to extend that success to mobile search advertising. Our test deployments have been very successful, with strong advertiser demand and consumer engagement, which makes us very excited to bring our sponsored search listings to an even wider audience."
The service will work on most mobile phones and handhelds that have Web browsing capabilities. Yahoo! has previously run tests of mobile ads in Japan and the United Kingdom and Google also has conducted tests of mobile ads in Europe and Japan. AOL also offers sponsored links on AOL Mobile Search for some results.
Check out the site here.
Yahoo! Introduces Mobile Search Advertising
By: Priyanka Pradhan
| Oct 06, 2006
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