Chennai-based software services company Zylog Systems Ltd will soon offer voice over Internet protocol (VoIP) services by partnering with a leading US company.
"We are contemplating to become a service provider and focus on the retail segment. The current players are catering to the enterprise segment," said Sudarshan Venkatraman, chairman and CEO.
"Marketing is not new to us. We also market couple of software products and solutions. We understand VOIP technology and are confident of our success as a service provider," he added.
The company is planning an investment of around $3.5 million for the project.
Zylog Systems might go in for a 49:51 joint venture with an American company whose name was not revealed.
Venkatraman did not foresee any threat from existing telecom service providers. "It is always the small players who would first get into any new technology or service and create the market."
He said the existing telecom players have no incentive to get into retail VoIP, as it would make their current infrastructure redundant.
It would happen only when the Indian government allowed Internet telephony within India, he said.
According to Venkatraman, Zylog was targeting mobile phone users because many handsets would soon become VoIP-enabled.
Meanwhile, Zylog is expanding its existing business-software services and solutions for banking, financial services and insurance, telecom, retail, pharmaceutical, manufacturing and others.
In the Asian Pacific region, the company would focus on banking. In Europe, its stress would be on telecom and insurance sectors.
According to SP Srihari, finance controller, the company gets 65 percent of its revenue from software services and the balance from selling solutions.
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