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Home » News » Laptops PCs & Laptops » Laptop Makers Push Size, Price Limits to Gain
Laptop Makers Push Size, Price Limits to Gain
By: Reuters   |   Jun 09, 2007

While most notebook sellers are working to make their products smaller and more portable, many are also trying to shrink their prices to reach out to first-time buyers in developing markets.

Acer, which recently passed China's Lenovo to become the world's third largest PC seller, showed lower-cost laptops costing just about $500 at the show.

But the product attracting some of the biggest crowds was a new 7-inch laptop retailing for $199-$299 at Asustek's booth.

The model, built with Intel Corp. chips, is the first at such a price point aimed at mass consumers in both developing and developed countries.

"This is the computer for a U.S. consumer who only wants to spend $200 on a second notebook, and it's also a product for a consumer from India who can only afford to spend $200 on a PC," Asustek's Vice President Raymond Chen told Reuters.

The company will launch the model in July or August, and hopes to sell an ambitious 200,000 by the end of the year.

Intel and others, most notably the One Laptop Per Child Foundation (OLPC), have worked with manufacturers over the last few years to develop low-priced laptops for the developing world.

But those programs have been targeted at governments, which can buy in bulk thereby cutting out costly middlemen. Asustek, by comparison, will sell its model through conventional channels like stores.

"It has all the features you would need at a very attractive price," said an impressed Lin of PC Club.com.

Industry analysts were also buzzing about the product.

"This is the only surprise at this year's Computex," said Kirk Yang, Citigroup's managing director and head of technology research.

"Its a breakthrough product cheap enough and targeting a new consumer segment - its the main driving force for the new $2 billion PC market," said Yang.
 

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