''Wrapping up Apple TV is taking a few weeks longer than we projected, and we now expect to begin shipments mid-March,'' Apple spokeswoman Lynn Fox said Monday. She declined to comment further.
Apple TV is designed to move digital content from a user's computer to a TV set and is anticipated to be a highly competitive product in the growing crop of offerings that deliver Internet-based videos to the television.
Some analysts are projecting the set-top box could be yet another hit product for Apple, adding to the Cupertino-based company's growing fortunes as it expands its consumer electronics portfolio beyond Macintosh computers and iPod portable players.
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