CBS Interactive and Hong Kong-based Artificial Life will launch the first avatar-based mobile game tied to a TV show for The CW's "America's Next Top Model".
The game will be available in the US immediately, and shortly thereafter in Hong Kong and in eventually many other countries.
In the U.S., the game will be available to Cingular and Sprint users depending on their cell phone. These consumers can download the game by going to either www.cwtv.com , www.botme.com or by sending a text message to a five-digit number advertised via commercials on The CW network. The game will be available for download for an initial price of $5.99 and will be compatible with most mobile phones though some features of the game, storylines and general functionality will vary among wireless devices.
To play the game, players will have to select a virtual representation of his/her favorite and least favorite contestants from the show. The main task is for users to interact with these selected virtual characters — known as avatars — as if they were real participants of the TV show. Players must foster their avatar's modeling career through training and various challenges. The selection of the least favorable character allows players to play tricks on her.
The game for the upcoming 2007 season will also have a viral, player-to-player component where users must send their avatar "on vacation" to a friend's cell phone, thus ceasing to take care of their own character for a while. When sent, the friend will see the character knocking on his/her cell phone screen with a suitcase in hand. If they welcome the avatar in, they will take on the responsibility of taking take care of her for a set amount of time. This send-a-character-on-vacation-to-a-friend option is likely to serve as a teaser to bring new players into the game.
America's Next Top Model Now a Mobile Game
By: Sharon Khare
| Dec 11, 2006
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